Blog
Articles about
user research.
Tools and strategies modern teams use to ship better products. Written by the team and a few researchers we work with.
User Research
How to Write Screener Questions That Filter the Right Participants
The wrong participants ruin a study before it starts. A good screener filters for the people whose behavior matches your real users, without tipping them off or biasing the sample. Here are the rules for writing screeners that actually work.
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Artificial Intelligence (AI)
Synthetic Users vs Real Participants: What the 2026 Research Actually Shows
Synthetic users promise research without recruiting. The 2026 evidence is blunt about where they fail and where they genuinely help. Here is what Nielsen Norman Group and others found, and how to use AI-generated respondents without fooling yourself.
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Product Discovery
Continuous Discovery with AI: From Project-Based to Always-On Research
Continuous discovery asks teams to talk to customers every week, all year. For most teams that was impossible to sustain. AI is what finally makes always-on research practical. Here is how to set up a continuous discovery loop that survives release pressure.
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User Research
AI-Moderated vs Human-Moderated Interviews: A Decision Framework
AI moderators are fast, cheap, and consistent. Human moderators bring empathy and judgment. Here is a practical framework for deciding which one to use for a given study, with the cost, speed, and quality tradeoffs laid out.
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Artificial Intelligence (AI)
What Are AI-Moderated Interviews? How They Work and When to Use Them
AI-moderated interviews let an AI agent run adaptive, one-on-one conversations with real participants at scale. Here is how they work, what the research shows, and when to use them instead of a human moderator.
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User Research
What is Mixed Methods Research: A Detailed Overview
Discover what mixed methods research is, how to implement it effectively, and why combining qualitative and quantitative approaches can provide comprehensive insights for better UX decisions.
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User Research
How to write a UX research report: a step-by-step guide
Learn how to create compelling UX research reports that effectively communicate findings, insights, and recommendations to stakeholders and drive design decisions.
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User Research
How To Write A Discussion Guide: Best Practices
Learn how to create effective discussion guides for user research interviews and focus groups to gather better insights.
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User Research
Top 5 AI prompts for user research note-taking
The most effective AI prompts for automating your user research note-taking and capturing insights faster.
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